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News Date: 06/25/2026

News Title: The Townes at Amber Bluff sees strong sales as Conway’s popularity continues to rise
D. R. Horton is developing 125 townhomes in The Townes at Amber Bluff on an approximate 16-acre piece of property.

The Townes at Amber Bluff is a conveniently located Conway townhome community situated off Highway 378 near Savannah Bluff Road, in a highly accessible corridor connecting some of the area’s most important routes, including the nearby intersections of Highways 544 and 501.  This central position places residents within easy reach of Coastal Carolina University, just a short drive away, while also offering quick access to the growing retail, dining, and employment hubs throughout Carolina Forest and Conway.  Downtown Conway lies only minutes to the north/northwest of The Townes at Amber Bluff, providing a direct connection to the city’s historic riverfront, municipal services, and local charm.

The city of Conway continues to gain traction as one of the Grand Strand’s most desirable inland markets, driven by steady residential growth, expanding infrastructure, and increasing interest from homebuyers seeking a more established, small-town setting.  The proximity of Conway to Myrtle Beach, Coastal Carolina University, and major highway corridors has further strengthened its appeal as both a residential and investment destination.

The Townes at Amber Bluff are clearly benefiting from Conway’s growing appeal as a well-positioned and increasingly sought-after inland town.

D. R. Horton closed the first set of townhomes in The Townes at Amber Bluff in September of 2025.  In less than 9 months, D. R. Horton has sold over 50 townhomes in The Townes at Amber Bluff.

Strong sales at The Townes at Amber Bluff are yet another testament to the strength of D.R. Horton as one of the nation's leading homebuilders, as well as the enduring appeal of living in the heart of Conway, SC.  Homebuyers continue to be drawn to the community's combination of attainable pricing, modern townhome designs, and convenient access to downtown Conway, shopping, dining, schools, and major transportation corridors.  The strong buyer response over the past 9 months reflects the ongoing demand for new construction opportunities in one of the Grand Strand's fastest-growing inland markets, where residents can enjoy a small-town atmosphere while remaining just a short drive from the beaches and attractions of the Myrtle Beach area.

Lennar’s new townhome community in Conway across Highway 501 from the Townes at Amber Bluff, Collins Walk, has also experience strong sales with an initial phase selling out in less than 5 months.

As of June 2026, the Townes at Amber Bluff have sold from $231,500 to $249,000 with an average selling price at approximately $240,000.

D. R. Horton is now selling the townhomes in The Townes at Amber Bluff from $233,770.

D. R. Horton is offering its Pearson floorplan at The Townes at Amber Bluff - the same popular D. R. Horton floorplan that is also available in its Surfside Beach townhome community, The Cove at Glenns Bay.
The Pearson floorplan has 3 bedrooms, 2.5 bathrooms, a 1 car garage, 2 story living, and 1,418 square feet of living space. The first floor welcomes you with an open-concept kitchen, dining, and living area—perfect for entertaining—plus a convenient half bath. Upstairs, you’ll find a spacious primary suite with a walk-in
closet, two additional bedrooms, a full bath, and a centrally located laundry room. With its functional layout and modern features, this two-story home is designed for comfort and style.

As of June 2026, D. R. Horton is offering the Pearson Floor Plan in The Townes at Amber Bluff starting at $265,490.

Townhomes for sale The Townes at Amber Bluff
The Townes at Amber Bluff in Conway by D. R. Horton



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