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News Date:
11/06/2026
News Title:
Realstar Acquisitions Takes Ownership of Shelly Farm as Lennar Is Slated to Build 205 Homes in Conway
Shelly Farm, a planned 205-home residential development along Brown Swamp Road in Conway, is moving closer to its next phase with a change in ownership and the identification of Lennar as its homebuilder. Realstar Acquisitions now owns the property as of October 27, 2026, and will oversee the land development and infrastructure needed to prepare the approximately 118-acre site for residential construction.
Shelly Farm has been in the planning stages since 2025, when proposals for two adjoining properties on opposite sides of Brown Swamp Road were brought before the Horry County Planning Commission. Although the properties were reviewed separately for zoning and development purposes, they are part of one larger master plan calling for approximately 205 single-family homes.
The development partnership brings together two companies with an established history. Realstar Acquisitions is overseeing the land development and infrastructure for Shelly Farm, with Lennar slated to construct the homes. The relationship between the companies dates back to Lennar's acquisition of Realstar Homes and their subsequent strategic partnership involving land and lot development.
Two Properties, One 205-Home Community
The northern portion of Shelly Farm encompasses approximately 64.4 acres and is planned for 124 single-family homes. This property required a rezoning change from Forest Agriculture (FA) and Residential (MSF 10) to Multi-Residential (MRD 1) to accommodate the proposed development.
Across Brown Swamp Road, the southern property encompasses approximately 52.7 acres and is planned for another 81 single-family homes under its existing Residential (MSF 10) zoning classification.
Together, the two properties total approximately 117 acres, generally described as a 118-acre master-planned community.
On September 4, 2025, the Horry County Planning Commission unanimously recommended approval of the development proposal. The plans include a community pocket park and substantial natural buffers around portions of the neighborhood, with the larger layout designed to maintain some separation from surrounding properties.
Lennar's Role Brings Greater Clarity to the Development
The identification of Lennar as the homebuilder is an important development for Shelly Farm. Rather than simply having a proposed residential layout and an anticipated lot count, the project now has an identified builder to bring the homes to market.
Realstar's role is centered on assembling and preparing the land for residential construction, including the civil infrastructure necessary to support the community. Lennar's role will be the construction and sale of the individual homes.
This arrangement follows the established relationship between the companies, which dates to Lennar's 2021 acquisition of Realstar Homes and the subsequent strategic partnership involving land and lot development. It provides a framework for Realstar to advance the development of residential properties while Lennar handles the homebuilding operation.
A Growing Residential Area Near Conway
Shelly Farm is located along Brown Swamp Road, near Highway 501 and north of downtown Conway. Its position between Heritage Crossing and Corbin Estates places it within an area that already includes established residential neighborhoods.
The proposed 205 homes will add another substantial residential development to the Conway market, where new construction continues to expand beyond the immediate downtown area.
As of November 2026, Shelly Farm remains in the development-planning stage. While Realstar Acquisitions' ownership and Lennar's anticipated role as builder provide a clearer picture of the project's direction, a construction schedule, home designs, pricing and anticipated sales opening have not yet been announced.
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